MUSIC: ETHAM

MUSIC: ETHAM

Sometimes a song just connects. Sure, as someone who works predominately in marketing and digital this can be definitely be helped by clever strategies but the truth of the matter is, if a song is really good it takes on a life of it's own entirely. Forget the strategy, the networking and the cool association. Every so often a song comes along that has the ability to encapsulate a complex human emotion in under four minutes and cuts through the noise. This is what is happening for young star Etham's Better Now.

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